Stefan Haney is a business and technology leader with over two decades of experience in e-commerce, software development, and supply chain. As a 15-year veteran of Amazon, with over 9 years at Accenture and internet startups, his experience includes building product, data, and engineering teams worldwide to drive innovation and business growth. Stefan is named in multiple patents for algorithms and processes built at Amazon.com after he joined in 2003. During his time at Amazon, his contributions scaled supply chain purchasing automation, drove massive growth of the Amazon Seller Marketplace business, and led the personalization of product display and purchase features in the Customer shopping experience worldwide.
Product Innovation across the Globe
Under his direction, Stefan’s teams launched dozens of customer-facing products including Seller Pricing tools, Selling Coach recommendations, and Seller Central small business management tools. Most recently, his teams integrated data science into e-commerce shopping features on Amazon product pages and drove shopping expansions into Saudi Arabia, UAE, India, Turkey, Brazil, and Australia. Stefan’s organization included Product Management, Software Engineering, Data Science, and Operations distributed across multiple locations worldwide.
As one of a few company-wide Customer Experience Bar Raisers, Stefan reviewed hundreds of proposed initiatives across the company against the Amazon Flywheel. In addition, he taught the Amazon writing and innovation processes in quarterly group trainings and one-on-one mentoring. He lived these processes as a contributor or owner of dozens of documents to Amazon senior leaders resulting in the launches of new Amazon business such as Amazon Seller Lending, Amazon B2B marketplace, and Amazon Handmade.
Stefan’s business ownership also included responsibilities for growing the Used products business on Amazon. During this period of ownership, Stefan launched a certified refurbished product program achieving over $1B of annual revenue in the first 12 months.
Beyond product management, Stefan built and led the worldwide operations and availability for Amazon product shopping pages through high-traffic events such as Prime Day along with test, release, and performance optimization for thousands of releases in a distributed services environment. His teams continually pursued and set new standards in software performance optimization, latency, automation, and data security.
Hiring and Organizational Development
During his time at Amazon, Stefan conducted over 1300 phone and in-person behavioral interviews contributing to the employee growth of the Marketplace organization with 100s of new hires. He served as an Amazon Bar Raiser and trained others on Amazon hiring practices and team development during rapid organizational growth.
Between December 2016 to August 2019, Stefan held the title of Director – Consumer Shopping Experience. Previously, Stefan held the position of Director – Seller Strategy and WW Sales Technology, while working at Amazon.com, Inc.. Stefan held this role for 21 months (March 2015 – December 2016). Before this, Stefan held the position of Director – Seller Experience, while working at Amazon.com, Inc.. Stefan occupied this position for 4 years (December 2010 – March 2015). Previously, Stefan held the position of Senior Manager Global Seller Tools, while working at Amazon.com, Inc.. Stefan held this role for 17 months (March 2009 – August 2010). Before this, Stefan held the position of Global Buying Systems Manager, while working at Amazon.com, Inc.. Stefan occupied this position for 5 years (November 2003 – March 2009).
Joined Amazon in 2003 and grew with the company while working in 3 areas—Supply chain, Marketplace, and Shopping platforms/Category verticals. Over 16 years, I interviewed more than 1000 people to expand and build dozens of new teams. I was privileged to learn strategic and innovation thinking behind Prime, AWS, and Kindle by attending and presenting in dozens of meetings with Jeff Bezos and S-team members. The teams I built then launched new products and software, generating over $30B of incremental revenue, and scaled across user volume in 19 traffic peaks for Holiday shopping and annual Prime Day.
Director, Buying Experience – Core Shopping Technology
Owner of Amazon’s product pages and associated technology. Led strategy, planning, development, and operations across data science, engineering, testing, and product management in Seattle and Bangalore to build customer shopping experiences and drive shopping innovation, product data API/platform. Responsible for user interface framework, and site-wide accessibility across desktop, mobile, tablet, and apps worldwide. Transformed the group into a data driven customer focused organization.
Director, Marketplace – Seller Strategy and WW Sales Technology
Drove third-party retail seller acquisition and marketplace dynamics prediction on Amazon, and defined strategy for seller/product acquisition targeting, seller CRM tools, and statistical analysis of programs driving seller growth.
Director, Marketplace – Seller Tools
Built and managed 14 teams to deliver automated account management and merchandising tools for Amazon sellers, and statistical analysis of programs driving seller growth. Built organizational operating mechanisms including goal tracking, resource allocation across Marketplace as the organization grew from 74 to over 3500 personnel and expanded to 40+ business programs.
Additional Amazon Experience
Education and Additional Interests
Mat Philipsen is a business and technology leader who likes to bring order out of chaos —whether leading teams at Amazon or as a Captain in the US Army. Mat led international product, program, and technology teams at Amazon for 7 years. Prior to that, he worked for 13 years in software and consulting startups that went on to be purchased by IBM and Xerox. Mat has a Bachelors and Masters in Business Administration with a technology focus from the University of Washington.
Principal Front-End Engineer
Over the past decade, Calvin spent 9 years at Amazon building high-performance websites including the Amazon UI framework (used by Amazon.com and the Amazon app), the Amazon product detail page, and Amazon’s Seller Central marketplace website (B2B portal). Since leaving Amazon, Calvin has worked on projects for companies including Microsoft, eMag, and Emsi.
During Calvin’s time at Amazon, he became one of the best-known faces in the web development community through his work on the Amazon UI framework, his front-end engineering leadership in Amazon’s retail and marketplace organizations, and through his drive to create the Front-End Engineer role. As a hiring Bar Raiser, he set the standard for how to interview front-end engineers. Calvin presented about technical and career topics at 10 internal Amazon WebDevCon conferences.
Education and Additional Interests
Calvin holds a Bachelors in International Studies from the University of Nebraska. He and his wife enjoy small-town living in the Pacific Northwest.